- Molly Raskin
- Inside the new Shuga Records
The stretch of Milwaukee Avenue between Ashland and Wolcott in Wicker Park is set to welcome two record stores this year. The Reckless Records at 1532 N. Milwaukee is moving south to a larger space at 1379 N. Milwaukee; the new location’s official opening date is still being determined. The other store setting up in the neighborhood, Shuga Records, is opening its shop at at 1272 N. Milwaukee; Shuga CEO Adam Rosen plans to pull the curtain back February 21. Rosen gave me a tour of the store’s new home last month as the staff worked to get the space up and running.
Rosen sees Shuga as more of a complement to Dusty Groove and Reckless than a strict competitor. “Reckless will always have this thing with their thing with new vinyl that we’ll just never compete with—the new vinyl we will stock will be vinyl they don’t stock because its more obscure,” he says. “It’ll really just be if you can’t find it at Dusty, you can go to Reckless, if you can’t find it at Reckless you can come here.”
