How would Apple ensure it was helping underserved communities and schools in Chicago and not just the best and brightest?
On Wednesday, the tech giant’s top executive returned for an hour-long MSNBC interview special with anchor Chris Hayes and Recode tech reporter Kara Swisher—a show that had been branded “Revolution: Apple Changing the World.” Cook sat comfortably in the center of a gymnasium turned television studio on the second floor of the selective enrollment high school as several hundred students, faculty, press, and ticketed members of the public showered him with applause every few minutes.
Extreme inequality is fine, in other words, if everyone is perceived as having been granted a fair shot at gunning for the top. “Our desire as a nation is to offer equal opportunities and we haven’t succeeded at that,” Cook noted. “We’ve got to reach out to women and underrepresented minorities.”
