- Gene J. Puskar/AP Photos
- Bad boy beer
Marketing is like a chess game. The marketer advances a poisoned pawn. Whether eagerly or reluctantly, the opposition bites and takes it. “Oh, my goodness, did we make a humdinger of a mistake!” the marketer then squeals, moving up more pieces to consolidate a winning position.
“The official beer of rape culture,” tweeted a John Overholt.
“In this spirit,” the statement continued, “we created more than 140 different scroll messages intended to encourage brand engagement. It’s clear that this particular message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior. As a result, we have immediately ceased production of this message on all bottles.”
