The number one question CBD Kratom cofounder Dafna Revah hears at her stores is “Will I get high from this?”—and her customers are looking for the answer to be “no.”
“No one ever complained that we were a vape shop, but now there’s so many more people interested in coming in and referring people,” Fisher said. “We get a lot more people who are just interested, like ‘Tell me more, I want to understand.’”
Huxhold said many of his customers dislike the high-THC cannabis sold in medical dispensaries. In recent years, the cannabis plant has been bred to consist of “mostly THC,” he says. High THC content is great if you’re looking to get high, but for users seeking relief from ailments such as inflammation or anxiety, he said a full-spectrum product that contains THC, CBD, and some of the lesser-known cannabinoids is best.
Compared to the highly regulated recreational and medical cannabis industries, the CBD market is like the Wild West of weed. With virtually no quality control regulations on CBD products, Huxhold said it’s up to business owners like himself to deliver a safe, effective product: Will they choose to be cowboys or bandits?
“I don’t think that they’re in competition with each other at all,” Revah said. “If anything, I think they’ll just better supplement one another and make more people aware of the benefits of both hemp and marijuana.” v
